Safeguard your toddler on the beach with the Sposh Ozone suit, a blend of cotton, polyester and Lycra to block out the sun's harmful rays. It's loose-fitting and has a full-length zip, plus crotch poppers on the smallest size for easy changing. Sun suit, £32.95, matching Legionnaire hat, £12.95, available in small, medium or large, from Urchin (0870 720 0709; www.urchin.co.uk).

Floatsuits have been around for a while. But the Swimsafe version from Australia includes a ring of foam at the neck to keep your child's head above water. The suit has built-in foam panels and a UPF rating of 50+ to protect against the sun's rays. In three sizes and colours, for kids weighing 17-44lbs, it costs £36.99 plus p&p, from Jakabel (020 8715 2385).

Keep the baby's drink cool when out in the sun with foam bottle 'wet suits'. Machine washable, they fit most 8oz/9oz bottles and come in packs of two for £10.56 from TravelGuru Goods (01359 233210; www.emporiumuk.com).

For the princess in your life - get the new range Towcho, a thick pile luxurious towelling poncho that makes getting dry and changed on the beach easy and fun. Also available are King, Queen and Knight Towchos - size 86cm by 70cm - for £27.95 from Harrods, or by mail order on 0845 126 0536.

Pack a pop-up tent to shield the kids from the sun. They come in infant, children and family sizes - the infant tent packs down to 40cm diameter and costs £28 plus £5 p&p from Jacksons (0151 327 1663; www.jacksons-camping.co.uk).