The owners of the Celtic Haven hotel in Pembrokeshire believe golf can be cool, and are relaxing stringent rules at their golf academy in a bid to attract children, teenagers and fashionistas to the game. There will be no dress code on the 'cool golf programme', which will focus on fun to remove the sport's elitist 'pomp and snobbery'. Contact 01834 870 000; www.celtichaven.co.uk