Why now Because it's still hot of course. Oh, and there are options for autumn short breaks from Simpson Travel (simpsontravel.com) and Kirker (kirkerholidays.com) - both have new brochures stuffed with tempting places to stay.

Getting there Royal Air Maroc (royalairmaroc.com) or British Airways (ba.com) from Gatwick and Heathrow to Marrakech then taxi (or book a package).

Where to stay Kirker recommends L'Heure Bleue, a luxury riad , where a three-night break currently costs £668pp B&B. Simpson has smaller, simpler Dar Ness, three nights from £550pp.

Where to eat Lunch at harbourfront stalls for fish that's cheap as chips (but served with salad), for about a quid. Dinner at Chez Sam or on the terrace of Chalet de la Plage.

What to buy Souk yourself - there's a spice market, a silver market, and deliciously resin-scented 18th-century workshops beneath the ramparts.