Environmentalists may not be impressed, but bargain-hungry travellers are chomping at the bit following the announcement of a new low-cost, long-haul deal, writes Vicky Baker. Oasis Hong Kong Airlines has revealed that, during its launch month, all its London-Hong Kong economy flights will be on sale at a rock-bottom price of £75.

The promotional price is one-way and doesn't include taxes. The total return cost works out at £261 - a price that still heavily undercuts rivals and is expected to start a price war across the Asian market.

Since the start-up company began accepting bookings on September 6, it has received over 500,000 visits to its website, as well as a total of 5,000 telephone enquiries. Sales have exceeded expectations with over 10,000 tickets already snapped up.

Unlike low-budget European airlines, Oasis Hong Kong is not abandoning frills: two hot meals are included, as is a seat-back entertainment system, and there is also the option to travel business class (just £470 one-way, plus tax).

Stephen Miller, chief executive officer of Oasis Hong Kong Airlines, says: "We've had an overwhelming response from the British public and our inaugural month special promotion is a reflection of our promise to making long-haul travel more accessible and affordable."

He is hoping the deal will appeal to Christmas shoppers.