Welcome to Verbier in the Val de Bagnes, in the Valais region of Swizerland. At around two hours' drive from Geneva airport, the town is at the heart of the Alps and Europe’s ski industryPhotograph: Neil Emmerson/CorbisSwitzerland lies at the centre of the European Alps, in the middle of this satellite image. In summer, the only snow is on the highest peaks and glaciers…Photograph: NASA… but when the temperature drops and the first storms of autumn roll in, the 1,200km long mountain range is covered in snow Photograph: NASAVerbier is best known for its off-piste skiing and riding and is one of the only Alpine resorts to have a completely ‘piste-free’ mountain open to skiers and snowboardersPhotograph: Sandro Vannini/CorbisThere are 35 lifts, most built since the 1980s. A standard Verbier ski-pass gives access to 33 pistes, two snow parks, one children’s snow area, four cross-country pistes and two walking areasPhotograph: Neil Emmerson/CorbisPiste skiing above Verbier. Over one million people ski and snowboard here each yearPhotograph: Sandro Vannini/CorbisIt also attracts the experts. British ski racer Chemmy Alcott (left) and US racer Lindsay Vonn compete in the Verbier High Five, run in April, a fun competition of five separate disciplines organised by a local beer producer Photograph: Christophe Bott/CorbisThe resort also attracts the world’s elite extreme skiers. Here France’s Aurelien Ducroz jumps over a cliff during a freeride competitionPhotograph: Olivier Maire/CorbisAnd for speed skiers, Verbier’s ‘flying K’ is just the ticket. Skiers go flat out to reach speeds of 200kmh. Pictured here at the start during the 2008 XspeedSki, speed skiing world cup final Photograph: Olivier Maire/CorbisThere is also plenty of scope for cross-country skiing ...Photograph: Verbier.ch/PR... off-piste telemarking ...Photograph: Verbier.ch/PR... and paraglidingPhotograph: Verbier.ch/PRThe resort has always been popular with royals and Euro-money. It was a favourite of Sarah Ferguson and family in the 1990s, pictured here on holiday in February 1998Photograph: Stephane Ruet/CorbisSince then, the world has changed, not least for the Tortin glacier on Mont Fort, which gets an insulating cover to protect it from melting caused by climate change in summerPhotograph: Olivier Maire/CorbisIf you have the cash to splash, you can stay at Richard Branson's latest addition to his holiday property portfolio. The Lodge in Verbier offers three nights from £665Photograph: The Lodge/PRAnd this is what greets you when you step inside The LodgePhotograph: The Lodge/PRIf you don’t have a big budget, The Bunker offers dorm rooms for £14 a night, and is the only atomic-bomb-proof hostel in the world. Built inside a real nuclear bomb shelter, the Bunker offers 132 beds in five dormsPhotograph: The Bunker/PRAnd this is how they squeeze you in ... triple-deck bunkbedsPhotograph: The Bunker/PR